Bauer and IPC Research

Bauer and IPC Research

Bauer
The magazine company Bauer own music magazines Kerrang, Mojo and Q. Kerrang’s main sub genre is rock metal, Mojo’s main sub genre is rock/pop and Q’s main sub genre is rock/indie/pop, because these magazines are aimed at mainly rock music fans they are niche magazines. The three magazines cost between £2.10 and £4.10 this is a reasonable amount as they are aimed mainly at a middle aged audience and most people who buy these magazines have jobs and can afford to pay for these on a weekly/monthly basis.

The ABC Circulation figures show that; Q magazine, had a major relaunch in the autumn of 2008, they managed to make an extra 10% of its readership and gain an extra 10,000 sales. In the months July to December 2008, Q sold approximately 103,017 issues. This could result in a huge profit for the Q magazine, if they go back to selling their magazine at £3.95, like the issue in October 2008, they will make a huge profit of £406917.15 in Britain alone. Q targets its demographic audience with a reasonable price tag. With reference to the content of the magazine, Q has a house style of black and red in a serif font, which they use on every issue of the magazine. The images of indie bands such as Oasis, The Courteeners and The Arctic Monkeys that they use on the cover and in the magazine appeal to the audience as ideal selves as they have a good job and lifestyle.
Kerrang recently lost approximately 30% of their readership, a loss of over 8,000 sales in the last 12 months means that the price of the magazine is at its highest in order to regain the profit it has lost. The magazine costs £2.20. In July to December 2008 Kerrang sold 52, 727 issues. Kerrangs house style is continued throughout the magazine each week, the masthead is black with a smashed glass effect. The name Kerrang is onomatopoeia for the sound a guitar makes, rock and metal bands usually have guitarist in them so the name fits with the genre of the magazine. They also give away a free product with most issues, usually a Kerrang CD, if people like the free product they are giving away with the magazine it makes people more likely to buy the magazine and therefore attracts more readers, giving them a bigger readership.


IPC Media
IPC Media is a magazine company owned by the Time Warner Group. IPC Media own music magazines such as NME, this is an abbreviation for New Musical Express, this magazine is a huge success and even has its own music awards. The sub genre of the magazine is rock/indie/pop and it is a mainstream magazine. The magazine costs £2.20 and is aimed at 15-25 year olds.
In July to December 2008, the ABC Circulation Figures show that the NME magazine have sold 48,459 issues per month, However NME magazine have had a loss of sales over the last six months and have lost over 8,000 sales. At the moment NME are making £106609.80 which is not a bad profit, however they are loosing £17600 which is a lot of money to loose, as their over all profit per a month should be £124209.80.
IPC Media also own Guitar and Bass Magazine, this is a music magazine that costs around £3.95, it is a niche magazine aimed at audiences who like alternative pop and rock. They also own Uncut magazine which is music magazine that costs £4.30.